Asian paints buying behaviour


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The idea is to get more and more consumers to visit the paint shops and endorse the brand rather than stop at choosing the desired shade. The Asian Paints name already enjoys high recall thanks to its consistent mass-media advertising.

Paint major Asian Paints India Limited has undertaken a slew of efforts in in a bid to modify buying behaviour in the decorative segment of Indian paints market.

Where on the one hand companies have programmes for painters and contractor incentivisation -- for example, Asian Paints intends to invest in painter meets this year -- the corporate image of the company is to kept alive through mass media advertising.

Asian Paints to tint consumer behaviour through retail pull

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Asian paints buying behaviour
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Asian paints buying behaviour

This is, because more often than not, it is the painter or the contractor who makes thefinal decision of choosing the brand. By investing in the retail end of the market the company might just be able to motivate consumersinto participating actively in the buying process.

Spearheading the retail thrust are also odd shop-in-shops branded under the Colour World name.

Asian paints buying behaviour
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Asian paints buying behaviour

Description:The Asian Paints name already enjoys high recall thanks to its consistent mass-media advertising. The company plans to expand its exclusive retail shops steadily over the next few years. Paint major Asian Paints India Limited has undertaken a slew of efforts in in a bid to modify buying behaviour in the decorative segment of Indian paints market. Where on the one hand companies have programmes for painters and contractor incentivisation -- for example, Asian Paints intends to invest in painter meets this year -- the corporate image of the company is to kept alive through mass media advertising. Spearheading the retail thrust are also odd shop-in-shops branded under the Colour World name.

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Views: 5236 Date: 2018-01-31 Favorited: 61 favorites

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